:root{
    --paper:#F5F7FA;
    --paper-raised:#FFFFFF;
    --ink:#121821;
    --navy:#1B1420;
    --navy-deep:#100B10;
    --blue:#FF2E7E;
    --blue-soft:#FF8FBE;
    --line:#DDDBE0;
    --muted:#5B5F68;
    --logo-red:#E3342F;
    --logo-red-dark:#FF5A52;
    --serif:'Newsreader', Georgia, serif;
    --sans:'IBM Plex Sans', -apple-system, sans-serif;
    --mono:'IBM Plex Mono', monospace;
  }

  *{margin:0;padding:0;box-sizing:border-box;}

  html{scroll-behavior:smooth;}
  @media (prefers-reduced-motion: reduce){
    html{scroll-behavior:auto;}
    *{animation-duration:0.01ms !important; transition-duration:0.01ms !important;}
  }

  body{
    background:var(--paper);
    color:var(--ink);
    font-family:var(--sans);
    font-weight:500;
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
  }

  a{color:inherit;text-decoration:none;}
  a:focus-visible, button:focus-visible{outline:2px solid var(--navy); outline-offset:3px;}
  img{max-width:100%; display:block;}

  .wrap{
    max-width:1120px;
    margin:0 auto;
    padding:0 32px;
  }

  /* ---------- LOGO ---------- */
  .seal-mark{width:38px;height:38px;flex-shrink:0;}
  .seal-mark .web-outer{stroke:var(--blue); fill:none;}
  .seal-mark .web-dots{stroke:var(--line); opacity:0.8; fill:none;}
  .seal-mark .web-mid{stroke:var(--blue-soft); opacity:0.65; fill:none;}
  .seal-mark .web-spokes line{stroke:var(--blue); opacity:0.6;}
  .seal-mark .web-nodes circle{fill:var(--blue);}
  .seal-mark .core{fill:var(--logo-red);}
  footer .seal-mark .web-outer{stroke:var(--blue); opacity:0.9;}
  footer .seal-mark .web-dots{stroke:rgba(255,255,255,0.4); opacity:1;}
  footer .seal-mark .web-mid{stroke:var(--blue-soft); opacity:0.55;}
  footer .seal-mark .web-spokes line{stroke:var(--blue-soft); opacity:0.65;}
  footer .seal-mark .web-nodes circle{fill:var(--blue-soft);}
  footer .seal-mark .core{fill:var(--logo-red-dark);}

  /* ---------- NAV ---------- */
  header.site{
    position:sticky; top:0; z-index:50;
    background:rgba(245,247,250,0.92);
    backdrop-filter:blur(6px);
    border-bottom:1px solid var(--line);
  }
  .nav{
    display:flex; align-items:center; justify-content:space-between;
    padding:18px 0;
  }
  .brand{display:flex; align-items:center; gap:10px;}
  .brand-name{
    font-family:var(--serif); font-size:20px; font-weight:700;
    letter-spacing:0.01em;
  }
  nav.links{display:flex; gap:36px; align-items:center;}
  nav.links a{
    font-size:14.5px; color:var(--muted); font-weight:500;
    transition:color 0.15s ease;
  }
  nav.links a:hover{color:var(--ink);}
  .nav-cta{
    font-size:14.5px; color:var(--paper) !important; font-weight:600;
    background:var(--navy);
    padding:9px 18px;
    border-radius:2px;
  }
  .nav-cta:hover{background:var(--navy-deep);}
  .menu-toggle{
    display:none;
    background:none; border:none; cursor:pointer;
    width:32px; height:32px; flex-direction:column; justify-content:center; gap:5px;
  }
  .menu-toggle span{display:block; height:1.5px; background:var(--ink); width:100%;}

  /* ---------- HERO ---------- */
  .hero{
    padding:88px 0 96px;
    border-bottom:1px solid var(--line);
  }
  .hero-grid{
    display:grid;
    grid-template-columns:1.05fr 0.95fr;
    gap:64px;
    align-items:center;
  }
  .eyebrow-line{
    display:flex; align-items:center; gap:10px;
    margin-bottom:22px;
    font-family:var(--mono); font-size:12.5px; color:var(--muted); font-weight:600;
  }
  .eyebrow-line .dot{width:6px; height:6px; border-radius:50%; background:var(--blue);}
  h1{
    font-family:var(--serif);
    font-weight:600;
    font-size:clamp(34px, 4.4vw, 52px);
    line-height:1.12;
    letter-spacing:-0.01em;
    max-width:16ch;
  }
  .hero-sub{
    margin-top:22px;
    font-size:17.5px;
    color:var(--muted);
    max-width:44ch;
    line-height:1.65;
  }
  .hero-ctas{
    margin-top:34px;
    display:flex; gap:16px; flex-wrap:wrap;
  }
  .btn-primary{
    background:var(--navy); color:var(--paper);
    padding:13px 24px; border-radius:2px;
    font-size:15px; font-weight:600;
    border:1px solid var(--navy);
    transition:background 0.15s ease;
    display:inline-block;
  }
  .btn-primary:hover{background:var(--navy-deep);}
  .btn-secondary{
    padding:13px 22px; border-radius:2px;
    font-size:15px; font-weight:600;
    border:1px solid var(--ink);
    transition:opacity 0.15s ease;
    display:inline-block;
  }
  .btn-secondary:hover{opacity:0.6;}

  /* document artifact */
  .doc-card{
    background:var(--paper-raised);
    border:1px solid var(--line);
    padding:30px 30px 26px;
    position:relative;
    opacity:0;
    transform:translateY(10px);
    animation:doc-in 0.7s ease 0.15s forwards;
  }
  @keyframes doc-in{ to{opacity:1; transform:translateY(0);} }
  .doc-card::before{
    content:'DRAFT';
    position:absolute; top:22px; right:-38px;
    font-family:var(--mono); font-size:11px; letter-spacing:0.14em; font-weight:600;
    color:var(--muted);
    background:var(--paper-raised);
    transform:rotate(90deg);
    transform-origin:right top;
    padding:2px 6px;
  }
  .doc-head{
    display:flex; justify-content:space-between; align-items:baseline;
    border-bottom:1px solid var(--line);
    padding-bottom:14px; margin-bottom:18px;
  }
  .doc-num{font-family:var(--mono); font-size:12.5px; color:var(--muted); font-weight:600;}
  .doc-title{font-family:var(--serif); font-size:18px; font-weight:700;}
  .doc-body p{font-size:14px; color:var(--ink); margin-bottom:12px;}
  .doc-body p:last-child{margin-bottom:0;}
  .doc-body strong{font-weight:700;}
  .doc-tag{
    display:inline-block; margin-top:16px;
    font-family:var(--mono); font-size:11.5px; color:var(--muted); font-weight:600;
    border:1px solid var(--line); padding:4px 9px;
  }

  /* ---------- SECTION SHELL ---------- */
  section{padding:88px 0; border-bottom:1px solid var(--line);}
  .section-head{
    display:grid; grid-template-columns:1fr 1.6fr; gap:48px;
    margin-bottom:52px;
  }
  .section-label{
    font-family:var(--mono); font-size:12.5px; color:var(--blue);
    font-weight:700; letter-spacing:0.06em;
  }
  h2{
    font-family:var(--serif); font-weight:600;
    font-size:clamp(26px, 3vw, 34px);
    line-height:1.2;
    max-width:16ch;
  }
  .section-desc{font-size:16px; color:var(--muted); max-width:48ch; align-self:end;}

  /* ---------- CONTEXT / WHY NOW ---------- */
  .why-list{
    display:grid; grid-template-columns:repeat(2,1fr); gap:0;
    border-top:1px solid var(--line);
  }
  .why-item{
    padding:26px 28px 26px 0;
    border-bottom:1px solid var(--line);
  }
  .why-item:nth-child(odd){border-right:1px solid var(--line); padding-right:40px;}
  .why-item:nth-child(even){padding-left:40px;}
  .why-item h3{font-family:var(--serif); font-size:18px; font-weight:700; margin-bottom:8px;}
  .why-item p{font-size:14.5px; color:var(--muted);}

  /* ---------- LEDGER (what we deliver) ---------- */
  .ledger{border-top:1px solid var(--ink);}
  .ledger-row{
    display:grid; grid-template-columns:220px 1fr 200px;
    gap:32px;
    padding:26px 0;
    border-bottom:1px solid var(--line);
    align-items:start;
  }
  .ledger-row .lname{
    font-family:var(--serif); font-size:19px; font-weight:700;
  }
  .ledger-row .ldesc{font-size:14.5px; color:var(--muted);}
  .ledger-row .lmeta{
    font-family:var(--mono); font-size:12.5px; color:var(--muted); font-weight:700; letter-spacing:0.04em;
    text-align:right;
  }

  /* ---------- WHO ---------- */
  .who-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line);}
  .who-card{background:var(--paper-raised); padding:32px 26px;}
  .who-card .wtag{font-family:var(--mono); font-size:12px; color:var(--blue); margin-bottom:14px; display:block; font-weight:700; letter-spacing:0.05em;}
  .who-card h3{font-family:var(--serif); font-size:19px; font-weight:700; margin-bottom:12px;}
  .who-card p{font-size:14px; color:var(--muted);}

  /* ---------- PROCESS FLOWCHART ---------- */
  .flow{display:flex; align-items:stretch; border-top:1px solid var(--line); padding-top:8px;}
  .flow-step{
    flex:1; background:var(--paper-raised); border:1px solid var(--line);
    padding:24px 22px; position:relative;
  }
  .flow-step .fnum{
    width:30px; height:30px; border-radius:50%;
    background:var(--navy); color:#fff;
    display:flex; align-items:center; justify-content:center;
    font-family:var(--mono); font-size:13px; font-weight:700; margin-bottom:16px;
  }
  .flow-step h3{font-family:var(--serif); font-size:17.5px; font-weight:700; margin-bottom:8px;}
  .flow-step p{font-size:13.5px; color:var(--muted); line-height:1.5;}
  .flow-arrow{
    display:flex; align-items:center; justify-content:center;
    width:40px; flex-shrink:0; color:var(--blue);
  }
  .flow-arrow svg{width:22px; height:22px;}

  /* ---------- PRICING ---------- */
  .price-table{border-top:1px solid var(--ink);}
  .price-row{
    display:grid; grid-template-columns:200px 1fr 180px;
    gap:24px; padding:28px 0;
    border-bottom:1px solid var(--line);
    align-items:center;
  }
  .price-row .pname{font-family:var(--serif); font-size:19px; font-weight:700;}
  .price-row .pdesc{font-size:14.5px; color:var(--muted);}
  .price-row .pval{
    font-family:var(--mono); font-size:13px; text-align:right;
  }
  .price-row .pval a{color:var(--blue); font-weight:700; letter-spacing:0.02em;}
  .price-row .pval a:hover{text-decoration:underline;}
  .price-note{
    margin-top:22px; font-size:13.5px; color:var(--muted);
    border-left:2px solid var(--blue); padding-left:14px;
  }
  .price-cta{margin-top:26px;}

  /* ---------- ABOUT ---------- */
  .about-grid{
    display:grid; grid-template-columns:0.8fr 1.2fr; gap:56px;
  }
  .about-grid p{font-size:16px; color:var(--muted); margin-bottom:16px; max-width:52ch;}
  .about-grid p strong{color:var(--ink); font-weight:700;}

  /* ---------- CTA ---------- */
  .cta-section{
    border-bottom:none;
    background:var(--navy-deep);
    color:var(--paper);
    padding:96px 0;
  }
  .cta-section .section-label{color:var(--blue-soft);}
  .cta-section h2{color:var(--paper); max-width:18ch;}
  .cta-grid{display:grid; grid-template-columns:1.2fr 0.8fr; gap:56px; align-items:end;}
  .cta-grid p{font-size:16px; color:#C7CDD6; max-width:44ch; margin-top:16px;}
  .cta-box{
    border:1px solid rgba(245,247,250,0.25);
    padding:28px;
  }
  .cta-box a.btn-primary{
    background:var(--blue); border-color:var(--blue); color:#fff;
    width:100%; text-align:center; font-weight:700;
  }
  .cta-box a.btn-primary:hover{background:var(--blue-soft);}
  .cta-contact{margin-top:18px; font-size:13.5px; color:#AEB4BE;}
  .cta-contact a{text-decoration:underline; text-underline-offset:3px;}

  /* ---------- FOOTER ---------- */
  footer{padding:48px 0; background:var(--navy-deep); color:#AEB4BE;}
  .footer-grid{display:flex; justify-content:space-between; align-items:flex-start; flex-wrap:wrap; gap:24px;}
  .footer-brand{display:flex; align-items:center; gap:10px;}
  .footer-brand .brand-name{color:var(--paper);}
  .footer-links{display:flex; gap:28px; font-size:13.5px; font-weight:500;}
  .footer-links a:hover{color:var(--paper);}
  .footer-bottom{
    margin-top:32px; padding-top:24px;
    border-top:1px solid rgba(245,247,250,0.15);
    font-size:11.5px; display:flex; justify-content:space-between; flex-wrap:wrap; gap:12px;
    color:#8891A0;
  }

  /* ---------- RESPONSIVE ---------- */
  @media (max-width: 860px){
    .wrap{padding:0 22px;}
    nav.links{display:none;}
    .menu-toggle{display:flex;}
    .hero{padding:56px 0 64px;}
    .hero-grid{grid-template-columns:1fr; gap:44px;}
    h1{max-width:none;}
    .section-head{grid-template-columns:1fr; gap:16px;}
    .section-desc{align-self:auto;}
    .why-list{grid-template-columns:1fr;}
    .why-item:nth-child(odd){border-right:none; padding-right:0;}
    .why-item:nth-child(even){padding-left:0;}
    .ledger-row{grid-template-columns:1fr; gap:8px;}
    .ledger-row .lmeta{text-align:left;}
    .who-grid{grid-template-columns:1fr;}
    .flow{flex-direction:column;}
    .flow-arrow{width:100%; height:32px;}
    .flow-arrow svg{transform:rotate(90deg);}
    .price-row{grid-template-columns:1fr; gap:8px;}
    .price-row .pval{text-align:left;}
    .about-grid{grid-template-columns:1fr;}
    .cta-grid{grid-template-columns:1fr;}
    section{padding:64px 0;}
    .doc-card::before{display:none;}
  }

/* ---------- SUBPAGE ADDITIONS ---------- */
.page-hero{padding:64px 0 56px; border-bottom:1px solid var(--line);}
.page-hero .section-label{margin-bottom:16px;}
.page-hero h1{max-width:20ch; font-size:clamp(30px,4vw,44px);}
.page-hero .hero-sub{max-width:60ch;}
.breadcrumb{font-family:var(--mono); font-size:12.5px; color:var(--muted); font-weight:600; margin-bottom:18px;}
.breadcrumb a{color:var(--blue);}
.breadcrumb a:hover{text-decoration:underline;}

.content-section{padding:64px 0; border-bottom:1px solid var(--line);}
.content-section h2{max-width:none;}
.content-section .section-desc{max-width:60ch;}

.spec-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:0; border-top:1px solid var(--line); margin-top:36px;}
.spec-item{padding:22px 28px 22px 0; border-bottom:1px solid var(--line);}
.spec-item:nth-child(odd){border-right:1px solid var(--line); padding-right:36px;}
.spec-item:nth-child(even){padding-left:36px;}
.spec-item h4{font-family:var(--serif); font-size:16.5px; font-weight:700; margin-bottom:6px;}
.spec-item p{font-size:14px; color:var(--muted);}

.tier-block{border-top:1px solid var(--ink); margin-top:8px;}
.tier{padding:32px 0; border-bottom:1px solid var(--line);}
.tier-head{display:flex; justify-content:space-between; align-items:baseline; gap:24px; margin-bottom:14px;}
.tier-head h3{font-family:var(--serif); font-size:22px; font-weight:700;}
.tier-head .tier-cta a{font-family:var(--mono); font-size:12.5px; font-weight:700; color:var(--blue); letter-spacing:0.03em;}
.tier-head .tier-cta a:hover{text-decoration:underline;}
.tier p.tier-desc{font-size:15px; color:var(--muted); max-width:60ch; margin-bottom:16px;}
.tier-includes{list-style:none; display:grid; grid-template-columns:repeat(2,1fr); gap:8px 24px;}
.tier-includes li{font-size:13.5px; color:var(--ink); padding-left:16px; position:relative;}
.tier-includes li::before{content:'-'; position:absolute; left:0; color:var(--blue); font-weight:700;}

.factor-list{border-top:1px solid var(--line); margin-top:32px;}
.factor-row{display:grid; grid-template-columns:220px 1fr; gap:28px; padding:20px 0; border-bottom:1px solid var(--line);}
.factor-row .fname{font-family:var(--serif); font-size:16.5px; font-weight:700;}
.factor-row p{font-size:14px; color:var(--muted);}

.faq-list{border-top:1px solid var(--ink); margin-top:8px;}
.faq-item{padding:24px 0; border-bottom:1px solid var(--line);}
.faq-item h4{font-family:var(--serif); font-size:17px; font-weight:700; margin-bottom:8px;}
.faq-item p{font-size:14.5px; color:var(--muted); max-width:64ch;}

.profile-block{border-top:1px solid var(--ink); margin-top:8px;}
.profile{padding:32px 0; border-bottom:1px solid var(--line);}
.profile .wtag{font-family:var(--mono); font-size:12px; color:var(--blue); font-weight:700; letter-spacing:0.05em; display:block; margin-bottom:10px;}
.profile h3{font-family:var(--serif); font-size:21px; font-weight:700; margin-bottom:12px;}
.profile p{font-size:14.5px; color:var(--muted); max-width:66ch; margin-bottom:12px;}
.profile ul{list-style:none; margin-top:12px;}
.profile li{font-size:14px; color:var(--muted); padding:8px 0 8px 18px; border-top:1px solid var(--line); position:relative;}
.profile li:first-child{border-top:none;}
.profile li::before{content:'-'; position:absolute; left:0; color:var(--blue); font-weight:700;}
.not-fit{margin-top:8px; background:var(--paper-raised); border:1px solid var(--line); padding:22px 24px;}
.not-fit h4{font-family:var(--serif); font-size:16.5px; font-weight:700; margin-bottom:8px;}
.not-fit p{font-size:14px; color:var(--muted);}

.read-more{margin-top:28px; font-family:var(--mono); font-size:12.5px; font-weight:700; color:var(--blue); letter-spacing:0.03em; display:inline-block;}
.read-more:hover{text-decoration:underline;}

.contact-grid{display:grid; grid-template-columns:1fr 1fr; gap:56px;}
.contact-step{display:flex; gap:16px; margin-bottom:24px;}
.contact-step .cnum{font-family:var(--mono); font-size:13px; font-weight:700; color:var(--blue); flex-shrink:0; width:24px;}
.contact-step h4{font-family:var(--serif); font-size:16.5px; font-weight:700; margin-bottom:4px;}
.contact-step p{font-size:14px; color:var(--muted);}

@media (max-width: 860px){
  .spec-grid{grid-template-columns:1fr;}
  .spec-item:nth-child(odd){border-right:none; padding-right:0;}
  .spec-item:nth-child(even){padding-left:0;}
  .tier-includes{grid-template-columns:1fr;}
  .factor-row{grid-template-columns:1fr; gap:6px;}
  .contact-grid{grid-template-columns:1fr;}
  .tier-head{flex-direction:column; align-items:flex-start; gap:6px;}
}

/* ---------- FOUNDER / ABOUT PAGE ---------- */
.founder-block{display:grid; grid-template-columns:200px 1fr; gap:40px; align-items:start;}
.avatar{
  width:140px; height:140px; border-radius:50%;
  background:var(--navy); color:#fff;
  display:flex; align-items:center; justify-content:center;
  font-family:var(--serif); font-weight:700; font-size:40px;
  border:2px solid var(--blue);
  flex-shrink:0;
}
.founder-name{font-family:var(--serif); font-size:26px; font-weight:700; margin-bottom:4px;}
.founder-title{font-family:var(--mono); font-size:12.5px; color:var(--blue); font-weight:700; letter-spacing:0.04em; margin-bottom:20px; display:block;}
.founder-block p{font-size:15.5px; color:var(--muted); margin-bottom:16px; max-width:64ch;}
.pull-quote{
  font-family:var(--serif); font-style:italic; font-size:20px; line-height:1.5;
  color:var(--ink); border-left:3px solid var(--blue); padding-left:22px; margin:32px 0;
  max-width:56ch;
}
.placeholder-note{
  margin-top:36px; font-size:12.5px; color:var(--muted);
  background:var(--paper-raised); border:1px dashed var(--line); padding:14px 16px;
}

/* ---------- TESTIMONIALS ---------- */
.testimonial-grid{display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); margin-top:8px;}
.testimonial{background:var(--paper-raised); padding:30px 28px;}
.testimonial p.quote{font-family:var(--serif); font-style:italic; font-size:17px; line-height:1.5; margin-bottom:16px; color:var(--ink);}
.testimonial p.attribution{font-family:var(--mono); font-size:12px; color:var(--muted); font-weight:700;}

/* ---------- PRICING ANCHOR ---------- */
.pval .anchor{font-family:var(--mono); font-size:15px; font-weight:700; color:var(--ink); display:block; margin-bottom:4px;}
.pval a{font-size:12px;}
.tier-price{font-family:var(--mono); font-size:16px; font-weight:700; color:var(--ink); margin-bottom:12px;}

@media (max-width: 860px){
  .founder-block{grid-template-columns:1fr; text-align:left;}
  .testimonial-grid{grid-template-columns:1fr;}
}